GABA

A creative studio for the age of intelligent machines.

We help people think, make, and communicate with AI — responsibly, and with care.

Studio Artefacts

Alongside advisory work, GABA develops a small number of structured engagements designed for the age of AI.

We call these studio artefacts.

Each artefact focuses on a specific challenge organisations now face as AI becomes part of everyday work, from governance and communication to how organisations are understood by AI systems.

Our first studio artefact is Agent Page a guided process that helps organisations define how they should be interpreted by AI tools acting on their behalf.

Explore studio artefacts

From the studio

Alongside client work, GABA publishes ongoing reflections on AI, technology, and modern responsibility.

These essays and conversations explore the cultural and practical questions emerging as AI becomes part of everyday work.

Read from the journal

As AI begins to interpret the world on our behalf,
what we build must be clear, careful, and accountable.

Responsible AI