A creative studio helping people shape their ideas, identities, and platforms for the age of AI.
We work with founders, artists, and organisations to clarify what they’re really trying to say — and to design websites, tools, and systems that express it clearly to both humans and machines.
As AI increasingly summarises, recommends, and acts on our behalf, clarity is no longer aesthetic.
It is structural.
What we do
GABA works at the intersection of meaning, machines, and modern presence.
In practice, this means we help people:
Clarify their thinking and language
Distilling complex, emerging, or half-formed ideas into something coherent and communicable.Design AI-native brand voice and systems
Creating prompts, frameworks, and structures that allow organisations to speak consistently across platforms — human and machine alike.Build websites and platforms that are legible, calm, and future-facing
Not just visually pleasing, but structurally sound in an era of AI search, agents, and automation.Prototype and publish experimental tools and artefacts
Exploring new formats for storytelling, publishing, and presence in the age of intelligent systems.
Who we work with
We tend to work best with:
Founders and early-stage teams building something new
Artists, writers, and studios navigating AI without losing their voice
Organisations rethinking how they are understood in a machine-mediated world
Projects that don’t yet fit neatly into existing categories
If you’re struggling to explain what you do — or feeling that your current presence no longer reflects where you’re heading — GABA is likely a good fit.
How we work
GABA operates as both:
a studio for commissioned client work, and
an incubator for original ideas and artefacts
Some projects are collaborative and bespoke. Others are self-initiated and released as tools, prompts, or publications.
All of them are guided by the same question:
In the age of AI, how do we protect the magic of being human?
Studio Artefacts
Alongside client work, GABA develops and publishes original artefacts exploring AI-native presence and interpretation.
Our first studio artefact is Agent Page — a framework designed to help organisations define how they should be interpreted by AI systems acting on their behalf.
From the studio
GABA began life as a podcast during the pandemic, blending soundscape, poetry, and philosophy.
That thread continues through writing, audio, and ongoing experiments.
Start a conversation
If you’re building something and feel language, structure, or presence are holding it back, we should talk.
Whether you’re at the beginning of an idea or in the middle of a shift, GABA can help you find clarity — and give it form.
