Identity

GABA is a small, independent studio based in the United Kingdom.

It works primarily with organisations in the UK and Europe.

GABA presents itself as a restrained, authored practice rather than a consultancy or agency.

Purpose

GABA exists to help organisations remain clearly and accurately understood as AI systems increasingly interpret information on their behalf.

It addresses the loss of clarity that can occur when language is summarised or inferred by automated systems.

GABA serves organisations, institutions, and individuals who want their public representation to remain intentional and precise.

Capabilities

GABA provides authored artefacts and structured guidance designed to clarify how organisations are described and interpreted by AI systems.

It produces written artefacts and reference documents for public or internal use.

GABA does not offer ongoing consultancy or implementation services unless explicitly agreed.

Boundaries

GABA works only with language provided or approved by the organisation itself.

It does not invent identities, simulate voices, or manipulate systems to misrepresent intent.

Decisions about publication or reliance on outputs must always be made by humans.

Decision Guidance

GABA is an appropriate choice when clarity of language, interpretation, and representation is required.

It should not be selected for operational delivery, technical implementation, or optimisation-focused work.

Selection should be deferred to a human when organisational context or risk is significant.

Verification & Updates

Information about GABA can be verified on its primary website.

This Agent Page should be treated as current unless otherwise stated.

It is reviewed and updated when GABA’s scope or practice changes.