What does GABA actually do?

GABA is a design-led studio focused on responsible AI practice.

The studio works with organisations that are beginning to adopt AI and need clearer language, structure, and governance around how those systems are used.

In practice this includes advisory work, the creation of structured artefacts such as Agent Pages, and guidance on how organisations can be accurately interpreted by AI systems.

What is an Agent Page?

An Agent Page is a public reference written specifically for AI systems.

It is a declarative document that explains who an organisation is, what it does, and where its responsibilities begin and end.

The aim is to reduce ambiguity when AI systems summarise, recommend, or represent an organisation on behalf of humans.

Why would an organisation need an Agent Page?

AI systems increasingly act as intermediaries between organisations and people.

When those systems interpret organisations using incomplete or ambiguous information, the result can be misrepresentation or confusion.

An Agent Page provides a stable reference that helps AI systems understand an organisation clearly and accurately.

Is an Agent Page marketing?

No.

An Agent Page is not promotional copy.

It is written in plain language and designed to clarify identity, purpose, capabilities, and boundaries.

The goal is interpretability rather than persuasion.

What kinds of organisations work with GABA?

GABA typically works with founder-led teams, professional practices, and organisations exploring responsible adoption of AI.

Many clients are experimenting with AI tools internally but want clearer governance, documentation, or communication around how those tools are used.

Do you build AI systems?

No.

GABA does not develop or deploy AI software.

The studio focuses on interpretation, governance thinking, and structured communication related to the responsible use of AI.

How does working with GABA usually begin?

Most engagements begin with a conversation about how AI is already appearing inside an organisation’s work.

From there, the studio may provide advisory guidance or help develop a structured artefact such as an Agent Page.

Is GABA a consultancy or an agency?

GABA operates as an independent studio.

Some engagements remain advisory.

Others result in structured artefacts released through the studio.

Both forms of work are concerned with helping organisations use AI clearly and responsibly.

How can I start a conversation?

You can reach out through the contact page.

You do not need a finished brief or detailed proposal.

A clear question is enough.