I’ve always been drawn to underlying structures — the architecture of language, the way meaning holds when words are placed carefully.

Poetry sharpened that instinct.

Design gave it form.

Semiotics taught me how to read what sits beneath the surface.

When AI systems began interpreting the world on our behalf, a familiar problem surfaced: meaning lost in translation.

Nuance slipped away.
Identity softened.
What remained was whatever a machine could most easily infer.

GABA is my response.

A studio practice concerned with how meaning moves through systems — and how it might be protected along the way.

At its core, GABA is guided by a single question:

In the age of AI, how do we protect the magic of being human?

Everything that happens here begins there.

Adam Martin, Yorkshire, Winter 2026