I’ve always been drawn to the underlying structures of things — the architecture of language, the geometry of meaning, the way a single line or phrase can hold an entire world in balance.

Poetry sharpened that instinct. Design gave it form. Semiotics taught me how to read what sits beneath the surface. Technology became the place where all of it converged.

When AI systems began answering for brands, I recognised a familiar problem : clarity lost in translation.

Voices softened. Identities blurred. Meaning reduced to whatever a machine could gather.

GABA is my response — a practice built on precision, structure, and intentional language. A way of helping brands remain visible, accurate, and recognisable inside the new architectures of AI.

At its core, GABA ensures the systems people now trust speak in a way that honours the truth of your voice —and the design that holds it together.

Adam Martin, East Yorkshire