I’ve always been drawn to underlying structures — the architecture of language, the way meaning holds when words are placed carefully.

Poetry sharpened that instinct.

Design gave it form.

Semiotics taught me how to read what sits beneath the surface.

When AI systems began answering on behalf of organisations, I recognised a familiar problem:
clarity lost in translation.

Voices softened.
Identities blurred.
Meaning reduced to whatever a machine could infer.

GABA is my response — a practice grounded in precision, structure, and intentional language. A way of helping organisations remain accurate and recognisable as meaning passes through AI systems.

At its core, GABA exists to ensure the systems people now trust speak in ways that honour what is true, and the structures that hold it together.

Adam Martin, Yorkshire, Winter 2026