Privacy Policy

Last updated : 20th November 2025

GABA (“we”, “us”, “our”) is a brand studio based in the United Kingdom. We respect your privacy and believe your information should be collected sparingly, used responsibly, and stored securely.

This Privacy Policy explains how we handle your data.

1. Information We Collect

Information you provide directly

When you contact us, we may collect:

  • your name

  • your email address

  • your message

  • optional information you choose to share about your brand or website

  • optional phone number

Information collected automatically

Because our website is hosted on Squarespace, basic analytics may be collected, such as:

  • page visits

  • device type

  • browser type

  • general location (country-level)

This information is anonymised and cannot identify you personally.

We do not use third-party advertising cookies.

2. How We Use Your Information

We use your information only to:

  • respond to inquiries

  • deliver The AI Visibility Standard

  • communicate about project logistics

  • provide invoices or receipts

  • send updates if you opt in

We do not:

  • sell your data

  • share it with advertisers

  • store private conversations

  • use your brand materials to train external AI systems

  • train internal models beyond your own visibility work

Your information remains yours.

3. Data Storage & Security

  • Project files are stored in encrypted cloud services.

  • Access is limited to the studio (Adam Martin).

  • No payment information is stored by us; all transactions use secure third-party processors (e.g., Stripe, PayPal).

  • You may request deletion or export of your data at any time.

4. Lawful Basis Under GDPR

We process your information under:

  • Legitimate interest — responding to inquiries and delivering services

  • Contractual necessity — carrying out The AI Visibility Standard

  • Consent — if you opt in to updates or newsletters

You may withdraw consent at any time.

5. Third-Party Services

Our website uses Squarespace, which processes limited technical data.
Payments (if accepted online) are handled by secure third-party providers.
If you choose to interact with AI platforms like ChatGPT or emerging AI systems, their privacy policies apply.

We do not control, store, or access your activity within those platforms.

6. Your Rights

You may at any time:

  • request a copy of your data

  • request correction of inaccurate information

  • request deletion

  • object to processing

  • withdraw consent

To exercise these rights, contact:
hello@gaba.life

7. Data Retention

We retain inquiry and project information only for as long as necessary to:

  • deliver The AI Visibility Standard

  • maintain accurate financial and accounting records

  • comply with legal obligations

You may request deletion earlier if desired.

8. Children’s Data

GABA does not knowingly collect data from individuals under 18.

9. Updates to This Policy

This Privacy Policy may be updated from time to time.
The “last updated” date will reflect the current version.

10. Contact

For any questions about this Privacy Policy, or to request a data change or deletion, please contact:

gaba@gaba.life
GABA Life
East Yorkshire, United Kingdom